{"id":4491,"date":"2022-08-19T09:35:20","date_gmt":"2022-08-19T09:35:20","guid":{"rendered":"https:\/\/transaher.es\/?p=4491"},"modified":"2022-08-19T11:29:34","modified_gmt":"2022-08-19T11:29:34","slug":"ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico","status":"publish","type":"post","link":"https:\/\/transaher.es\/en\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/","title":{"rendered":"\u00daltima milla y su importancia en la efectividad del comercio electr\u00f3nico"},"content":{"rendered":"<p>Estamos ante un t\u00e9rmino utilizado de manera constante en la<strong> log\u00edstica<\/strong>, fundamental en multitud de sectores y absolutamente presente en nuestro d\u00eda a d\u00eda como consumidores y participantes del fen\u00f3meno <a href=\"https:\/\/transaher.es\/servicios\/e-commerce\/\">ecommerce<\/a>. Pero, \u00bfqu\u00e9 es exactamente la <strong>\u00faltima milla<\/strong>? Habi\u00e9ndose convertido en clave para el <strong>sector log\u00edstico<\/strong>, pocas personas ajenas al \u00e1mbito conocen a qu\u00e9 estamos haciendo referencia cuando hablamos de este t\u00e9rmino. Y para ello hay que empezar por una definici\u00f3n general: se trata de la fase final de la<strong> cadena log\u00edstica<\/strong>.<\/p>\n<p>Abandonando por completo el significado m\u00e1s literal de la palabra milla, ya que no tiene por qu\u00e9 hacer referencia exactamente a esa distancia sino que es una aproximaci\u00f3n, al utilizar este concepto estar\u00edamos hablando de las operaciones que forman parte de la <strong>fase de entrega de la mercanc\u00eda<\/strong> en el destino final, que puede ser la propia ubicaci\u00f3n del cliente o aquella indicada por el mismo. Mientras que, de un modo m\u00e1s coloquial, no estamos m\u00e1s que ante la <strong>entrega del pedido.<\/strong><\/p>\n<h2>\u00bfPor qu\u00e9 es tan importante cuidar este proceso de entrega en el ecommerce?<\/h2>\n<p>Con la fuerte irrupci\u00f3n del <strong>comercio electr\u00f3nico<\/strong> en nuestras vidas, convirti\u00e9ndose en un nuevo actor protagonista del <strong>sector log\u00edstico<\/strong> y del sector econ\u00f3mico en general, ha aumentado el inter\u00e9s de las empresas por cuidar las operaciones que integran la<strong> \u00faltima milla<\/strong>. La incorporaci\u00f3n de avanzadas<strong> innovaciones log\u00edsticas<\/strong> en este sentido, sumado a otras iniciativas empresariales dirigidas a mejorar la satisfacci\u00f3n del cliente en la recepci\u00f3n del pedido, son las principales estrategias de las <a href=\"https:\/\/transaher.es\/\">empresas log\u00edsticas<\/a>, que ven en la <strong>\u00faltima milla<\/strong> su escaparate y tambi\u00e9n el mayor punto de competencia.<\/p>\n<p>\u00bfQu\u00e9 tiene que ver el <strong>ecommerce<\/strong> en todo esto? Las PYMES y tambi\u00e9n grandes empresas, que venden sus productos a trav\u00e9s de <strong>comercio electr\u00f3nico<\/strong> est\u00e1n invirtiendo en mejorar la fase final de entrega de producto al cliente, con el fin de conseguir as\u00ed ventajas competitivas sobre el resto de empresas que comercialicen el mismo producto: una <strong>\u00faltima milla<\/strong> cuidada puede marcar la diferencia ante la comercializaci\u00f3n de un producto con caracter\u00edsticas similares.<\/p>\n<p>El cliente siempre exigir\u00e1 que la entrega del producto sea r\u00e1pida y dentro de los t\u00e9rminos acordados, y no cumplir con esta petici\u00f3n podr\u00eda dejar sin apenas valor la calidad del producto. Y es esta y la verdadera raz\u00f3n por la que es tan importante<strong> cuidar la \u00faltima milla<\/strong> para la empresas que ofrezcan servicios de <strong>comercio electr\u00f3nico<\/strong>. \u00bfEs el caso de tu negocio? D\u00e9jate <a href=\"https:\/\/transaher.es\/contacto\/\">ayudar<\/a> de una <strong>empresa de log\u00edstica y transporte<\/strong> profesional y con experiencia, desde <a href=\"https:\/\/www.linkedin.com\/company\/transahersmartlogistics\/\" target=\"_blank\" rel=\"noopener\">Transaher<\/a> estamos a tu disposici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conozca en qu\u00e9 consisten las operaciones de \u00faltima milla y por qu\u00e9 son fundamentales para el comercio electr\u00f3nico. <\/p>\n","protected":false},"author":1,"featured_media":4493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,20],"tags":[],"class_list":["post-4491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-cat-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00daltima milla y comercio electr\u00f3nico | Transaher<\/title>\n<meta name=\"description\" content=\"\u00daltima milla: descubre aqu\u00ed qu\u00e9 exactamente la \u00faltima milla y cu\u00e1l es su influencia en el buen resultado del comercio electr\u00f3nico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00daltima milla y comercio electr\u00f3nico | Transaher\" \/>\n<meta property=\"og:description\" content=\"\u00daltima milla: descubre aqu\u00ed qu\u00e9 exactamente la \u00faltima milla y cu\u00e1l es su influencia en el buen resultado del comercio electr\u00f3nico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"Transaher\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/transaher.es\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-19T09:35:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T11:29:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Transaher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Transaher\" \/>\n<meta name=\"twitter:site\" content=\"@Transaher\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Transaher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/\"},\"author\":{\"name\":\"Transaher\",\"@id\":\"https:\/\/transaher.es\/#\/schema\/person\/311d0b6def158ce096956ea584143dde\"},\"headline\":\"\u00daltima milla y su importancia en la efectividad del comercio electr\u00f3nico\",\"datePublished\":\"2022-08-19T09:35:20+00:00\",\"dateModified\":\"2022-08-19T11:29:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/\"},\"wordCount\":478,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transaher.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg\",\"articleSection\":[\"News\",\"Noticias\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/\",\"url\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/\",\"name\":\"\u00daltima milla y comercio electr\u00f3nico | Transaher\",\"isPartOf\":{\"@id\":\"https:\/\/transaher.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg\",\"datePublished\":\"2022-08-19T09:35:20+00:00\",\"dateModified\":\"2022-08-19T11:29:34+00:00\",\"description\":\"\u00daltima milla: descubre aqu\u00ed qu\u00e9 exactamente la \u00faltima milla y cu\u00e1l es su influencia en el buen resultado del comercio electr\u00f3nico.\",\"breadcrumb\":{\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#primaryimage\",\"url\":\"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg\",\"contentUrl\":\"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg\",\"width\":800,\"height\":533,\"caption\":\"\u00faltima milla\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/transaher.es\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00daltima milla y su importancia en la efectividad del comercio electr\u00f3nico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/transaher.es\/#website\",\"url\":\"https:\/\/transaher.es\/\",\"name\":\"Transaher\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/transaher.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/transaher.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/transaher.es\/#organization\",\"name\":\"Transaher\",\"url\":\"https:\/\/transaher.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/transaher.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/transaher.es\/wp-content\/uploads\/2018\/09\/transaher-logo-noa.png\",\"contentUrl\":\"https:\/\/transaher.es\/wp-content\/uploads\/2018\/09\/transaher-logo-noa.png\",\"width\":400,\"height\":105,\"caption\":\"Transaher\"},\"image\":{\"@id\":\"https:\/\/transaher.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/transaher.es\/\",\"https:\/\/x.com\/Transaher\",\"https:\/\/www.linkedin.com\/company\/transahersmartlogistics\/about\/\",\"https:\/\/www.youtube.com\/channel\/UCPWuHRLo4Lvp5uv4qI94ZYQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/transaher.es\/#\/schema\/person\/311d0b6def158ce096956ea584143dde\",\"name\":\"Transaher\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/transaher.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0e115804c05b83ce75ea87c1f5ef443fb56cdbfc030c1f411554936ba9909d91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0e115804c05b83ce75ea87c1f5ef443fb56cdbfc030c1f411554936ba9909d91?s=96&d=mm&r=g\",\"caption\":\"Transaher\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00daltima milla y comercio electr\u00f3nico | Transaher","description":"\u00daltima milla: descubre aqu\u00ed qu\u00e9 exactamente la \u00faltima milla y cu\u00e1l es su influencia en el buen resultado del comercio electr\u00f3nico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/","og_locale":"en_US","og_type":"article","og_title":"\u00daltima milla y comercio electr\u00f3nico | Transaher","og_description":"\u00daltima milla: descubre aqu\u00ed qu\u00e9 exactamente la \u00faltima milla y cu\u00e1l es su influencia en el buen resultado del comercio electr\u00f3nico.","og_url":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/","og_site_name":"Transaher","article_publisher":"https:\/\/www.facebook.com\/transaher.es\/","article_published_time":"2022-08-19T09:35:20+00:00","article_modified_time":"2022-08-19T11:29:34+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg","type":"image\/jpeg"}],"author":"Transaher","twitter_card":"summary_large_image","twitter_creator":"@Transaher","twitter_site":"@Transaher","twitter_misc":{"Written by":"Transaher","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#article","isPartOf":{"@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/"},"author":{"name":"Transaher","@id":"https:\/\/transaher.es\/#\/schema\/person\/311d0b6def158ce096956ea584143dde"},"headline":"\u00daltima milla y su importancia en la efectividad del comercio electr\u00f3nico","datePublished":"2022-08-19T09:35:20+00:00","dateModified":"2022-08-19T11:29:34+00:00","mainEntityOfPage":{"@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/"},"wordCount":478,"commentCount":0,"publisher":{"@id":"https:\/\/transaher.es\/#organization"},"image":{"@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#primaryimage"},"thumbnailUrl":"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg","articleSection":["News","Noticias"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/","url":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/","name":"\u00daltima milla y comercio electr\u00f3nico | Transaher","isPartOf":{"@id":"https:\/\/transaher.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#primaryimage"},"image":{"@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#primaryimage"},"thumbnailUrl":"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg","datePublished":"2022-08-19T09:35:20+00:00","dateModified":"2022-08-19T11:29:34+00:00","description":"\u00daltima milla: descubre aqu\u00ed qu\u00e9 exactamente la \u00faltima milla y cu\u00e1l es su influencia en el buen resultado del comercio electr\u00f3nico.","breadcrumb":{"@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#primaryimage","url":"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg","contentUrl":"https:\/\/transaher.es\/wp-content\/uploads\/2022\/08\/ultima-milla.jpg","width":800,"height":533,"caption":"\u00faltima milla"},{"@type":"BreadcrumbList","@id":"https:\/\/transaher.es\/ultima-milla-y-su-importancia-en-la-efectividad-del-comercio-electronico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/transaher.es\/en\/home\/"},{"@type":"ListItem","position":2,"name":"\u00daltima milla y su importancia en la efectividad del comercio electr\u00f3nico"}]},{"@type":"WebSite","@id":"https:\/\/transaher.es\/#website","url":"https:\/\/transaher.es\/","name":"Transaher","description":"","publisher":{"@id":"https:\/\/transaher.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transaher.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/transaher.es\/#organization","name":"Transaher","url":"https:\/\/transaher.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/transaher.es\/#\/schema\/logo\/image\/","url":"https:\/\/transaher.es\/wp-content\/uploads\/2018\/09\/transaher-logo-noa.png","contentUrl":"https:\/\/transaher.es\/wp-content\/uploads\/2018\/09\/transaher-logo-noa.png","width":400,"height":105,"caption":"Transaher"},"image":{"@id":"https:\/\/transaher.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/transaher.es\/","https:\/\/x.com\/Transaher","https:\/\/www.linkedin.com\/company\/transahersmartlogistics\/about\/","https:\/\/www.youtube.com\/channel\/UCPWuHRLo4Lvp5uv4qI94ZYQ"]},{"@type":"Person","@id":"https:\/\/transaher.es\/#\/schema\/person\/311d0b6def158ce096956ea584143dde","name":"Transaher","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/transaher.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0e115804c05b83ce75ea87c1f5ef443fb56cdbfc030c1f411554936ba9909d91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e115804c05b83ce75ea87c1f5ef443fb56cdbfc030c1f411554936ba9909d91?s=96&d=mm&r=g","caption":"Transaher"}}]}},"_links":{"self":[{"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/posts\/4491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/comments?post=4491"}],"version-history":[{"count":0,"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/posts\/4491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/media\/4493"}],"wp:attachment":[{"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/media?parent=4491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/categories?post=4491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transaher.es\/en\/wp-json\/wp\/v2\/tags?post=4491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}